About

My Story

I create SEO content and marketing copy that converts.

I have been a freelance copywriter and SEO content writer for eight years and have freelanced for large marketing and web development agencies and companies like WinZip and Corel.

I love using psychological principles, persuasive techniques, and power words to create marketing copy that inspires action. A word is never just a word in marketing copy. Even though it’s more science than art, there is still a creative element involved, and it’s this marriage of the two that appeals to me.

My Approach​

A Foundation for Success

Creating a great marketing copy strategy begins with a process. Here is mine:

  1. Client phone call.
  2. Have you fill out a questionnaire that asks about your audience, benefits, features, pain points, etc.
  3. More audience research if necessary.
  4. Research competitors for great copy ideas.
  5. Keyword research if applicable.
  6. Write the copy.
  7. As many edits as necessary.

While most of my experience has been in creating web copy, email copy, and SEO content, I also have extensive experience creating scripts, case studies, press releases, and ad copy. There isn’t much in the copywriting world that I haven’t done in the last seven years, and this includes interviewing clients, researching competitors, and putting together winning strategies that can be used in all marketing materials.

How Can I Help You?

If you’re struggling to convert your website visitors or email list into loyal customers, contact me today!